Hegarty on Advertising

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands su...

By John Hegarty
Hardcover: 224 pages
Publisher: Thames & Hudson; a edition (June 13, 2011)
Language: English
ISBN-10: 9780500515563
ISBN-13: 978-0500515563
ASIN: 0500515565
Product Dimensions: 7 x 1.2 x 9.4 inches
Amazon Rank: 864135
Format: PDF ePub djvu ebook

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I enjoyed this book. Mr. Hegarty is someone I look up to and his book was able to lay bare something about advertising that is often not discussed enough: the human aspect. To be frank, I was expecting a book filled with more insightful factual knowl

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